• MasterEase^TM: admixture for low-viscosity concrete
• MasterSeal^® Spray-applied polyurea: sprayable waterproofing solutions that help avoid water leakages, moisture ingression and enhance durability of all types of constructions
• MasterSeal^® Traffic System: solutions for waterproofing and protection for parking structures

Mumbai, India – April 6, 2015 – BASF, the trusted partner for India’s construction sector, is launching three new solutions in India under the Master Builders Solutions^® brand. These applications, designed to minimize resource consumption, improve productivity and ensure buildings’ durability, are suitable for all types of construction projects, including infrastructures, car parks, traffic decks, industrial, commercial and residential buildings.

India’s construction industry is growing rapidly. With an average annual growth rate of 7.4 percent, it is expected to overtake Japan as the world’s third-largest construction market, according to PricewaterhouseCoopers^[1]. In particular, the need is growing for durable, affordable buildings and structures that minimize resources used in construction and maintenance. “Simple, intelligent solutions tailored for the construction industry will play a critical role in making India’s Smart City initiative a reality. Our solutions meet this need: they are designed to improve functionality, durability, energy- and cost-efficiency and easy maintenance,” said Mr. Nilotpol Kar, Business Director, Construction Chemicals Division, BASF South Asia.

Flexible and adaptable admixture with improved rheology properties
MasterEase^TM is an innovative admixture technology that enhances concrete mix flowability. With this technology, plastic viscosity can be reduced by up to 30 percent, which facilitates the process of placing, pumping, troweling and finishing concrete on the construction site. It also makes concrete mixes with higher levels of secondary cementitious materials easier to process, place and finish, with a reduced carbon footprint. All of these save time and money in a construction project.

Multi-faceted solution for effective waterproofing and protection of all types of construction projects
The new MasterSeal^® range of spray applied polyurea membrane is a two-in-one solution that ensures high level of protection and waterproofing for industrial, commercial and residential buildings.  As it can be sprayed on large industrial surfaces of new or modernized buildings (also can be used for repair and rehabilitation projects), it can quickly and efficiently provide a tough, long-lasting waterproofing membrane. The technology is ideal for the most demanding conditions: it combines fast curing, even at very low temperatures, and water insensitivity with exceptional mechanical properties, chemical resistance and durability.

Effective solution for durable parking structures
MasterSeal^® Traffic System is a proven solution for both covered and exposed car park decks. It helps ensure long lasting surfaces with excellent durability and superior abrasion resistance for parking facility owners, and safe driving conditions for vehicle owners. The installed systems meet the combined needs of waterproofing, protection and wear resistance for the parking structures. The system is available in an attractive range of colours.

BASF’s Master Builders Solutions
Under the Master Builders Solutions® brand, BASF bundles its advanced chemical solutions for new construction, maintenance, repair and renovation of structures. Master Builders Solutions is built on the experience gained from more than 100 years in the construction industry. The comprehensive portfolio under the brand encompasses concrete admixtures, form release agents, cement additives, chemical solutions for underground construction, waterproofing solutions, sealants, repair & protection solutions, performance grouts, and performance flooring solutions.

Master Builders Solutions is backed by a global community of BASF construction experts. To solve our customers’ specific construction challenges, we combine the suitable elements of our portfolio, our know-how across areas of expertise and regions, and draw on the experience gained in countless construction projects worldwide. We leverage global BASF technologies as well as our in-depth knowledge of local building needs, to develop innovations that help make our customers more successful and drive sustainable construction.

About BASF India
BASF has successfully partnered India’s progress for more than 125 years, with all global businesses maintaining a presence in India today except for Oil & Gas. As of the end of 2015, BASF in India had 2,236 employees at nine production sites & eight sales offices, as well as two R&D centers, located in Mumbai and Mangalore. In 2015, BASF registered sales of approximately €1.1 billion to customers in India. Further information is available on the Internet at  www.basf.com/in